RUOXI LI


Interaction Design —

     A Piece of Space
     Work at Microsoft
     Cat Sex Toy
     Eco in Malan Lake
     Wisper

     TH Foodlab
     Houdini current 


Game Design — 

     The Last Stop
     The Unfathomed Voyager
     Grandpa’s Lost Legacy

     Cupid’s Office


Animations, Videos and Sounds —

     The Loop
     The Invention of Solitude
     Ghosty McGhostface
     Emotions Visualization
     360° Film | Friendship


Others —

    Sound Design

    Concrete Poetry
    Handmade Spoons

    Ink Wash Painting


About —

Ruoxi Li is an interaction designer and trans-disciplinary artist with passion in games, technology, sounds, andthe nature of materiality.
Her research interests range from User Experience Design, Product Design andAR/VR Technology.



Mark


ECO IN MALAN LAKE   
Multiple Owners: Ruixuan Li, Ruoxi Li
2017 / Design Consultant
#service #interaction #desertification #community planning #Blockchain

🏆
Exhibited in United Nations Hongkong
Exhibited in Trends of Transformation Forum 2017

📄
Project PDF file

My Contribution
Code


INTRO
Eco in
Eco in is a service & blockchain system designed for Malan Lake, which enables tourists in the region to pay all kinds of bills accroding to the environmental pressure that the activity put on the earth. It aims to design a sustainable development model of desertification control and to enlighten peoplr to rethink the relationship between human and nature.

Malan Lake
Malan Lake is situated in Luanjing beach ecological immigrant region where is suffering water shortages, high degree of mineralization and salinization of soil desertification. In April of 2011, Hong Kongese entrepreneur Yuen Shu Wah founded Springfield Ecology Limited and started to promote the Malan Lake reforestation project. As of the end of 2016, the sum of funds put into the Malan Lake Reforestation Project had already reached 11.42 million.





↳ Background


︎ About Malan Lake Project 



Location:37°54′00″N, 105°02′39″E
Malan Lake, located in China’s fourth largest desert, the Tengger Desert, is situated in the Alxa Left Banner in Inner Mongolia’s Autonomous Region.

The area is suffering water resource shortages, high degree of mineralization and salinization of soil desertification therefore ecology environment is extremely fragile.

In April of 2011, Hong Kongese entrepreneur Yuen Shu Wah applied for and founded Springfield Ecology Limited and started to promote the Malan Lake reforestation project. As of the end of 2016, the sum of funds put into the Malan Lake Reforestation Project had already reached 11.42 million.




︎ Reforestation Plan by Malan Lake Base




The reforestation plan is about planting different plants and using different ways to trapping the sand and preventing dune migration.
Apart from barriers sand trapping, many other ways were conducted for de-desertification and afforestation, including rotational grazing, efficient irrigation systems, plant nursery construction, herbage species introduction.

Same place in 4 years 


May 2012 (before)
May 2016 (After)



︎ Objectives of Mid-to-Long Term Plan Research


The ultimate aim of the Malan Lake Project is to design a sustainable development model of desertification control and to enlighten stakeholders to rethink the relationship between human and nature. In order to realize this goal we are planning to build an multifunction integrated open community with vacation, leisure, conference, entertainment and education services.


︎ Challenges





01
Desertification control is a most difficult and inefficient undertaking which demands a surge of investment with no short-term returns.

02 
The sustained investment to protect the desert is hard to secure in the long run because the current funding source is Mr. Yuan Shuhua’s personal fortune. Planting is no other mean to restore the ecosystem of the singularity technology and methods.

03
The project did not cause social concern and participation for the reason of lacking shared communication, social impact and interaction with the indigenous people.






↳ Research



After primary & secondary research, demand analysis and competitor analysis, a classical persona is built.
In the demand analysis we took government, local people, reforester, tourism, donator, media, volunteer as stakeholders into account. Based on their demand and priority, we made our primary objectives.



Competitors include the Alto Atacama(Chile), Hotel Longtitute 131(Australia), Organic Modern Estate(USA), and other 8 places. We classified them into 4 catogories and built classical persona.


Classical Persona



Brain Storming









↳ Concept Explorations



The concept of the model includes four main parts:
Brand idea, ecoins monetary system, eco in app, and water aid design.

To be specific, users get aware of brand idea and values through brand essence. Ecoins monetary system helps calculate consumption and offer an immersive experience. The App is a window where users receive feedback and make changes in environmental attitude and behaviour. Lastly, the water aid service provides water and recyclable construction material to the region and promotes participation and engagement of the users.








There are four function blocks in the integrated planning which are vacation, conference, leisure and entertainment.
Buildings are divided into main building and ancillary buildings: The main buildings should have rooms, restaurants, conference centers, exhibitions and other functions; Ancillary buildings are mainly involve staff quarters, power supply, warehouses and other logistics space;
The infrastructure should include swimming pools, parking lots and other functions;

Topview of the construction plan of multi-functional community -



➀ Main building
➁ Shared building
➂ Desert kitchen
➃ Bonfire
➄ Star gazing
➅ Recreation area
➆ Planting experience
➇ Orienteering
⑨ Desert safaris





Arrival and Reception

Desert Kitchen


Water company (Outside Malan Lake)

Shared buildings constructed by water bottles


Star gazing

Construction company








↳ Service & System



︎ The challenge of public welface


People are willing to help in protecting the environment, but...
When it comes to individuals, the process and activities are tedious and with little feedback, the consequences of deserfication seems far away from daily life ... There is still a long way to go to motivate people transition from willing to help to participate in.


︎ The Solution





The whole solution consists of four parts: The brand idea, ecoins monetary system, water aid design, and eco in app.
We take human motivations into considerations when designing the service system eco in. It enables expense settlement for tourists’ accommodation, food and other daily activities within Malan Lake Region. With the application of gamification, eco in is able to motivate people's participation, engagement, and loyalty through five aspects including adopting the values, setting an ultimate goal, offering immersive experience, specific feedback, and tangible rewards.




︎ Service blueprint








︎ System




As shown on the system map, there are mainly three subsystems, including Malan Lake Community, water company and construction company.

Malan Lake Community offers service to tourists on food&drink, accommodation, activities and so on. Tourists bring capital to the community. With these funds, the water company can transport water (with specifically designed bottles) to Malan lake.

The after-use bottles can be utilized to build shared-buildings with specific architectural design requirements offered by the service department.







↳ Brand idea



The concept of the model includes four main parts: brand idea, ecoins monetary system, eco in app, and water aid design. To be specific, users get aware of brand idea and values through brand essence. Ecoins monetary system helps calculate consumption and offer an immersive experience. The App is a window where users receive feedback and make changes in environmental attitude and behaviour. Lastly, the water aid service provides water and recyclable construction material to the region and promotes participation and engagement of the users.


Brand Signature





Adopting the Values






Change what you count and you change what counts


Top figure shows the contrast of environmental full-cost accounting and traditional accounting. Triple bottom line (TBL) accounting expands the traditional reporting framework to take into account social and environmental performance in addition to financial performance.

In Malan Lake, price of goods is positively correlated with its ecological cost. The low-price goods that industry offers to people is based on an overdrawn ecological environment. Because of there is no compulsary regulations make companies pay for pollution, many of them still regard environmental cost as external cost since no compulsary regulations make them pay for pollution.



One Earth Goal


How many planets does it take to support your lifestyle?The answer is 1.5 earths.1.5 is the ratio of an individual's Footprint to the per capita biological capacity available on Earth (1.72 global hectares / gha).
The attached "1.7" of the brand means one earth goal - through the help of ecoins monetary system, users live a lifestyle that cost under 1.7 gha, which is to make individual's footprint under per capita biological capacity. In this way, the ecological resources and services that the Earth regenerated are enough for our humanity's demand.









↳ Immersive Experience - Monetary System




You can’t manage what you can’t measure


The system based on Eco-footprint theory has its circulation mode, rules, quantitative criteria and basic components. It can not only record users’ expense in the resort, but also help users feel the environmental burden caused by their actions in a quantitative way.



Inside If the user is within Malan Lake Resort (inside), when the user participates in entertainment activities, he or she can get a certain amount of ecoins as rewards and encouragement for participating in the environmental-friendly activity.
Outside (Not in Malan Lake)
If the user leaves Malan Lake (outside) and still using our system on his/her mobile devices, he is still able to see his daily consumption and his ecological footprint. Since the user does not eat in Malan Lake anymore, which means dining statistics is not available, eco in uses the same average quantitate consumption for everyone as dining statistics.

Surplus
If there are ecoins left when a day ends, the left ecoins are called "ecological surplus", the ecological surplus is saved to your balance. The ecoins in balance could be either exchanged for cash when you settle accounts or be donated in the form of bottled water to Malan Lake.

Ladder Payment
When user's consumption surpasses 1700 ecoins, it means that he or she have overdrawn "one earth". The overdraft part charges 1.5 times the price. The ladder payment connects the daily goal with user's expenditure, which aims to advocate people to be responsible for the environment and encourage them to engage in realizing the one earth goal.




Coding Test 

To simulate the calculation, an ecoins evaluation simulation system is made based on five different eco-footprint worksheet and calculators and referring to footprint network resources.


Python codes


Enter your name and your location 

The output






↳ Eco In App


︎ Wireframe




Why Wearable Devices?

01 Lightweight Interaction
Information is quick and easy to access and dismiss. It is suitable since consumptions and activities frequently happen every day here.
02 Holistic design
The boundaries between device and software are blurred, and the device is so closely to the user, which makes the ecoin app enhance the user’s perception that hardware and
software are indistinguishable.


HIFI



  
The dynamic change of ecoins | Consumption within 1400 ecoins | Consumption exceeds 1700 ecoins








↳ Water Aid Service Design



Donation - Epic meaning & Calling

Users donate bottled waters to Malan Lake.Water company provide water in designed bottles and transport them to the area. The bottles will be collected after use, filled with sand and used in building light weighted modular shared buildings.


Water company and transportation


Bottles As Construction Material

Size / 12.00 x 12.00 x 27.77 cm
Volume / 4 Litre

Features / The bottle bottom matches its top, and the sawtooth lines on the two sides' surface will increase friction, making two bottles interlock together.

The size and design of bottles are according to rules for construction module in China. (Construction module is a unit for versatility and interchangeability in different manufacturing methods, different forms and construction components to realize mass production of industrialized buildings.)




Construction


The construction process is similiar to earthbag construction way: Use inexpensive local sand and bottles to create structures which are both strong and can be quickly built.
More information about how to build is on Earthbag House Building Methods.









↳ Next steps



︎ Water bottle


For water bottle, the next steps are fabracation, testing and iterations. Including-

① Making bottle mould based on our solidworks model.
②Manufacture 200-1000 bottles to build a wall, to test its stability, load-carrying capability, corrosion resistance and explore its other possibilities like constructing chairs, desks, and other furniture.



︎ For the whole project


Transition to the form of a social business and establish open cooperative mechanisms - 

①Continue exploring and finalizing design concepts.
②Design a step by step rollout plan toexecute the designs.
③Promote and invite individuals and organizations to join the Malan Lake Reforestation Project.
④Bring local herdsmen into the project, and gradually build up a cooperative relationship with them, while providing commerce operations and jobs related to the afforestation efforts.


🌍 Animals in Malan Lake



Mark